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PRESS RELEASE 14/03/2007

Dr. Acosta is categorized as “Sport Icon” by Mexican Sport Confederation 

The Mexican Sports Confederation categorized Dr. Ruben Acosta Hernandez as an “Sport Icon” considering his many years of hard work and dedication to elevate volleyball to the position it stands now as the second most important sport in the world. 

In a two-page story published in the last issue of its magazine “Deporte Federado,” the institution points out the success achieved by volleyball since the inception of the World League in 1990, and emphasize on the attraction the sport had on TV viewers around the world during the last Olympic Games in Athens. 

The organization, presided by Mr. Alonso Perez Gonzalez, mentioned the expansion the International Volleyball Federation has reached during the 23 years of presidency by Dr. Acosta. 

The publication dedicated its front page to the story on Dr. Acosta Hernandez and also divulged an editorial opinion regarding his recent conference before the presidents of National Federations and directors of Sport Institutes on the topic of “Management and Administration of Sport Organizations.” 

The strategy of Dr. Acosta Hernandez, it says, is well defined and based on a market analysis about what the sport offers to its commercial associates and the big effort that is needed to draw the attention of sponsors as fundamental pieces for the sport development. 

Perez Gonzalez makes an appeal to all Mexicans sport leaders to follow this pattern as a model of vanguard which will permit to the sport organizations to impulse the athletes of the country to safely port. 

The story states out that Ruben Acosta is one Mexican very proud of his work in favour of volleyball. 

It also says that he resisted a battle loaded with slanders, egoisms and enormous envies” and this year he will reach 23 years at the helm of the International Volleyball Federation (FIVB). 

In reference to the growth of volleyball since 1990 to unsuspected levels, Acosta is quoted saying that the World League “is fabulous now with a total prize of US$20 million, besides the interest created with the involvement of 120 TV stations around the planet.” 

The President of FIVB stated that when one sport offers a good spectacle “the companies come by themselves to participate; the television intervenes, the printed media communicates the results; there still are federations that do not work in attracting the attention of the means of communications and that is the reason why the press don’t divulge in the proper way and the reason why some sports stay in the anonymity.” 

The International Volleyball Federation has attained such prestige, even surpassing that of the International Olympic Committee. Recently, the FIVB purchased, with its own resources, for its headquarters, a castle at the banks of Lake Leman in Switzerland. Now fully refurbished, it is next to be inaugurated with the participation of the authorities of the local Canton of the European country; the castle is next to the Olympic Museum, built in a lot of 10,000 square meters. A real wonder! 

The FIVB is about to start a very interesting communications program because “the only thing that volleyball lacks is to have more spaces and we are reaching that goal within 140 countries; all Europe covered up the past World Championships, and now we want our sport to enter the circle of privileged sports, like tennis, basketball and soccer, penetrating the sport pages of newspapers; a very big hard work is needed,” remarks this Mexican leader.


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